How much does a website cost in 2026?

Website costs range from $300 for a simple landing page to $50,000+ for complex web applications. A typical business website costs $2,000–$5,000 (freelancer) or $5,000–$12,000 (agency). Ecommerce stores range from $3,000–$15,000 depending on product count and features.

How accurate is the Project Cost Estimator?

Our estimates are within ±18% of real market quotes, based on 200+ scoped projects across 5 geographic markets. The tool uses 9 calculation engines analyzing 30+ features, platform-specific pricing, and 2026 market rates.

What platforms does the estimator support?

We support WordPress, Shopify, WooCommerce, Magento, and custom development. The tool automatically recommends the best platform based on your project requirements, budget, and feature needs.

Is the cost estimator free?

Yes, the full 5-step configurator is free. You get platform recommendation, total cost estimate, complexity score, risk level, and timeline. Professional PDF reports with detailed breakdowns are available for $9.

How long does it take to get an estimate?

About 2 minutes. The wizard guides you through 9 steps covering project type, features, design, integrations, and growth options. Results update in real-time as you configure.

Website Redesign

Website Redesign Cost — What It Really Takes

A website redesign can mean anything from a visual refresh to a complete platform migration. The cost difference between these approaches is 3–5x. Here is how to decide which you need and what it will cost.

Get Your Redesign Cost Estimate

Quick Redesign Cost Estimate

Freelancer

$2,000 – $8,000

Visual refresh to full rebuild

Agency

$5,000 – $20,000

Strategy + design + migration

Configure your redesign requirements →

Redesign vs Rebuild — The Decision Framework

This decision determines both cost and timeline. Most clients say “redesign” when they mean “rebuild” — and the price shock comes later. Here is how to tell which you actually need:

Visual refresh (reskin)$2,000–$5,000(2–4 weeks)

When: Site works fine, loads fast, no structural issues — it just looks dated. New colors, fonts, images, layout tweaks.

What stays: Same platform, same content, same URL structure

Redesign (same platform)$5,000–$12,000(4–8 weeks)

When: Site needs new page layouts, navigation restructuring, mobile optimization, and content refresh. Platform is still suitable.

What stays: Same platform, migrated content, possible URL changes

Rebuild (new platform)$8,000–$20,000(8–16 weeks)

When: Site is on an outdated or insecure platform, has major performance issues, or needs functionality the current platform cannot provide.

What stays: Content migrated, 301 redirects, fresh codebase

Content Migration — The Hidden 20% of the Budget

Content migration is the most underestimated redesign cost. Moving 50 pages of content from an old site to a new one takes 20–40 hours. This includes copying text, reformatting for the new design, re-uploading images, and testing every page.

For blog-heavy sites with 100+ posts, content migration alone can cost $1,000–$3,000. Automated migration scripts save time but need manual QA — expect 30% of content to need manual fixing after automated migration.

The smart approach: audit your content before the redesign. Most sites have 30–50% of pages that get zero traffic. Delete or consolidate those pages instead of migrating them. This saves migration time and improves the new site's SEO focus.

SEO Preservation — Do Not Skip This

A botched redesign can destroy years of SEO work. We have seen sites lose 60% of their organic traffic because redirect mapping was skipped to save $400. Here is the SEO migration checklist:

●

URL audit and mapping2–4h

Crawl old site, document all indexed URLs, map old → new. This is the most critical step.

●

301 redirect implementation2–4h

Implement redirects in .htaccess, nginx config, or application-level routing. Test every redirect.

●

Meta data preservation2–3h

Transfer title tags, meta descriptions, heading structure. Do not let the developer auto-generate these.

●

Internal link audit1–2h

Update all internal links to new URLs. Broken internal links hurt crawlability and user experience.

●

Google Search Console submission0.5h

Submit new sitemap, request indexing of changed pages, monitor for 404 errors for 4 weeks post-launch.

Total SEO migration cost: $300–$800. Compared to the cost of losing 60% of organic traffic (potentially thousands per month in lost revenue), this is the single best investment in any redesign project. Read our full redesign guide for more detail.

Timeline — Realistic Expectations

The most common redesign delay is content. Clients assume content will be ready in parallel with development, but it rarely is. Product photography, copywriting, and stakeholder reviews take 2–6 weeks. Plan for this upfront:

Discovery & strategy1–2 weeks

Design (wireframes + mockups)2–4 weeks

Content production2–4 weeks (parallel)

Development3–8 weeks

Content migration1–2 weeks

Testing & QA1–2 weeks

Launch & monitoring1 week

Total6–16 weeks

Frequently Asked Questions

How much does a website redesign cost?

A website redesign costs $2,000–$8,000 with a freelancer or $5,000–$20,000 with an agency in 2026. The cost depends on whether you are reskinning the existing site ($2,000–$5,000), rebuilding on the same platform ($5,000–$12,000), or migrating to a new platform ($8,000–$20,000+).

When should I redesign vs rebuild my website?

Redesign (keep the platform, update the look) when your site works technically but looks dated. Rebuild when your site has structural issues, security problems, or is on an outdated platform. Redesigns cost 40–60% less than rebuilds. If your site is on a platform still receiving updates and your main issue is visual, redesign.

How do I preserve SEO rankings during a redesign?

SEO preservation requires: mapping all old URLs to new URLs with 301 redirects, maintaining the same URL structure where possible, preserving title tags and meta descriptions, keeping internal link structure intact, and submitting the new sitemap to Google Search Console. Budget 4–8 hours ($300–$600) specifically for SEO migration.

How long does a website redesign take?

A visual refresh takes 2–4 weeks. A full redesign with content restructuring takes 4–8 weeks. A complete rebuild with platform migration takes 8–16 weeks. The biggest delay is usually content — copywriting, photography, and content migration take 2–4 weeks that clients rarely plan for.

What is the ROI of a website redesign?

A well-executed redesign typically increases conversion rates by 20–50% and reduces bounce rates by 15–30%. For a site generating $5,000/month in leads, a 30% conversion increase adds $1,500/month — paying back a $5,000 redesign in 3–4 months. Track metrics before the redesign to measure actual ROI.

Know your redesign costs before you start

Our calculator factors in migration complexity, content volume, and SEO preservation for accurate redesign estimates.

Get Your Redesign Estimate